2007年4月10日 星期二

COMME DES GARCONS WHITE BOX OPENING IN HONG KONG




I have expected Comme des Garcons established a shop in Hong Kong for ages. On 31st March, my dream comes truth, this is very impressed to me, also for fan of Comme des Garcons. This is the 4th shop of Comme des Garcons in the world, each shop of Comme des Garrcons has a main colour of itself, Tokyo-blue, New York-green and Paris-red, so what's next? White! (White also is for Martin Margiela, I think this is the reason why CdG shop is just right next to Margiela shop! What a high contrast.)
The Comme des Garcons new shop is like a plastic box. This White Box is designed by Japanese artist Yuichi Higashionna, who designed the interior for Dover Street Market too. For the shop, go through the white automatic door, it is a fancy world inside there, where has three floors. Ground floor is showing accessories and CdG perfumes collection, 1st floor is womenswear, 2nd floor is menswear and 3rd floor is an exhibition area called ''Ice Palace'', its decorated by UK artist Michael Howell. Now the Ice Palace is showing 5 CdG outfits, which are selected by designer Kawakubo from ''Comme des Garcons Archive Pattern Exhibition'' in Tokyo.
Designer of CdG Rei Kawakubo came to visit Hong Kong with her husband Englishman Adrian Joffe, who is her business partner as well. He created Guerrilla Store and Dover Street Market. At the opening night, Kawakubo was wearing her signature sunglasses and stand behind her husband. (What a sweet couple!) Kawakubo was hiding the camera all night long.





Best,
Koji

12 則留言:

Amanda 提到...

Hello Koji,

I'm a fans of CDG too and I'm studying fashion at CSM in London and I came from HK. I wonder if you could let me use the photos that you took during the grand opening of the white box store in HK? Do you know who are they targeting in HK? I'm doing a market research about CDG,much appreciated if I can hear from you...

Thanks, Amanda

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Yeah, they've really improved the line and while it's not the best there's defintiely some nice outfits in there.

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